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Social Media & Web 2.0

Web 2.0

Wikipedia (http://en.wikipedia.org/wiki/Web_2.0)

Web 2.0 is a term describing changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, secure information sharing, collaboration and functionality of the web. Web 2.0 concepts have led to the development and evolution of web-based communities and its hosted services, such as social-networking sites, video sharing sites, wikis, blogs, and folksonomies.

What is Web 2.0, by Tim O’Reilly 09/30/2005

Enterprise 2.0

Wikipedia (http://en.wikipedia.org/wiki/Enterprise_2.0)

Enterprise social software, also known as Enterprise 2.0, is a term describing social software used in “enterprise” (business) contexts. It includes social and networked modifications to company intranets and other classic software platforms used by large companies to organize their communication. In contrast to traditional enterprise software, which imposes structure prior to use, this generation of software tends to encourage use prior to providing structure.

Enterprise 2.0, version 2.0, by Andrew McAfee Associate Professor, Harvard Business School

Blogs

Wikipedia (http://en.wikipedia.org/wiki/Blog)

A blog (a contraction of the term “Web log”) is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.

Blogs in Plain English, The Common Craft Show

RSS

Wikipedia (http://en.wikipedia.org/wiki/RSS)

RSS is a family of Web feed formats used to publish frequently updated works – such asblog entries, news headlines, audio, and video – in a standardized format.[2] An RSS document (which is called a “feed”, “web feed”,[3] or “channel”) includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by letting them syndicate content quickly and automatically. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place.

RSS in Plain English, The Common Craft Show

Wikis

Wikipedia (http://en.wikipedia.org/wiki/Wiki)

A wiki is a page or collection of Web pages designed to enable anyone who accesses it to contribute or modify content, using a simplified markup language.[1][2] Wikis are often used to create collaborative websites and to power community websites. The collaborative encyclopedia Wikipedia is one of the best-known wikis.[2] Wikis are used in business to provide intranets and Knowledge Management systems.

Wikis in Plain English, The Common Craft Show

Social networking

Wikipedia (http://en.wikipedia.org/wiki/Social_network_services)

A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.

Social Networking in Plain English, The Common Craft Show

Social media

Wikipedia (http://en.wikipedia.org/wiki/Social_media)

Social media are primarily Internet-based tools for sharing and discussing information among human beings.[1][2] The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories and experiences.

Social Media in Plain English, The Common Craft Show

QR Codes

Wikipedia (http://en.wikipedia.org/wiki/QR_Code)

QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards or just about any object that a user might need information about. A user having a camera phone equipped with the correct reader software can scan the image of the QR Code causing the phone’s browser to launch and redirect to the programmed URL. This act of linking from physical world objects is known as a hardlink or physical world hyperlinks.

Long Tail

Wikipedia (http://en.wikipedia.org/wiki/Long_Tail)

The phrase The Long Tail (as a proper noun with capitalized letters) was first coined by Chris Anderson in an October 2004 Wired magazine article[1] to describe the niche strategy of businesses, such as Amazon.com or Netflix, that sell a large number of unique items, each in relatively small quantities.

The concept of a frequency distribution with a long tail — the concept at the root of Anderson’s coinage — has been studied by statisticians since at least 1946.[2] The distribution and inventory costs of these businesses allow them to realize significant profit out of selling small volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items. The group comprised of a large number of “non-hit” items is the demographic called the Long Tail.

Chris Anderson’s original Wired Article, Issue 12.10 – October 2004

Microblogging

Wikipedia (http://en.wikipedia.org/wiki/Micro-blogging)

Micro-blogging is a form of multimedia blogging that allows users to send brief text updates (say, 140 characters or fewer) or micromedia such as photos or audio clips and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including text messaging, instant messaging, email, MP3 or the web.

What is Microsharing, Pistachio Consulting